Skift Take
Tommie’s branding reads like a design manual on attracting millennials with tablet check-ins, self-service dining, and open spaces. Although still early to the market, the brand will face competition by similarly branded spaces by its launch in 2015.
Commune Hotels & Resorts—the result of a 2010 merge between Joie de Vivre Hospitality and Thompson Hotels—launched on Wednesday a brand called Tommie Hotels, which will be geared toward globetrotting millennials.
Instead of traditional hotel meeting space, Tommie hotels will feature “crash pads,” meeting spaces that serve as incubators for productive minds, and casual communal dining experiences. The public lounges, called Reading Rooms, will promote gathering and socializing with games and curated programming.
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