Choice Hotels’ big three priorities on tech: cloud, mobile, big data

Choice Hotels‘ tech team has identified three tech trends it hopes to capitalize on in the next few years: cloud-based technology, mobile and big data.

• Having Choice’s property management system housed in the cloud–which [it] says is the first of its kind–means owners and managers can access a property’s performance data from anywhere at any time.
• Choice…was the first hotel brand to roll out a smartphone app…Mobile booking business was up 200% in 2012 and now represents 13% of Choice’s total online revenue.
• Big data is about finding new insights about the guest, drawing conclusions instantly and then creating action items based on those findings.

Related: Choice Hotels forms division to sell its technology to rivals