How a trip to the Great Wall of China spawned tour startup AnyRoad

[AnyRoad co-founders Daniel and Jonathan Yaffe] asked around and found out about remote parts of the wall where you could walk for miles without seeing another soul. It took hours to get there, but they got lucky and met a courteous taxi driver who showed them exactly what they wanted — that endless, breathtaking view of the crumbling Wall stretching for hundreds of miles into the distance.

…they decided to do a startup together that would offer custom tours to people in cities like Tokyo, Rio de Janeiro, Jerusalem, San Francisco and more.

They say they’re not quite like YC-backed Vayable, or other marketplaces for experiences, because they’re partnering with established tour guides and small companies instead of regular, everyday locals that want to give people experiences in their spare time.