…it’s better to wade in strategically than jump in headfirst. Hilton Hotels & Resorts has found success adopting the former approach. The hotel chain was the first in the industry to hit the 1-million-‘like’ mark on Facebook last month.
John Forrest Ales, Hilton Hotels & Resorts’ senior director of global brand public relations…recently pulled over long enough to answer a few questions.
It’s all about developing a targeted strategy, Ales told me. To do that, you first need a goal—something to shoot for.
Hilton’s goal: “Increasing global engagement of qualified fans in target demographics and geographic markets who are a priority for revenue-driving brand promotions and partnerships,” he explained.
Subscribe to Skift Pro to get unlimited access to stories like these
{{monthly_count}} of {{monthly_limit}} Free Stories Read
Subscribe NowAlready a member? Sign in here
Subscribe to Skift Pro to get unlimited access to stories like these
Your story count resets on {{monthly_reset}}
Already a member? Sign in here
Subscribe to Skift Pro to get unlimited access to stories like these
Already a member? Sign in here