Here comes Nokia’s new strategy: betting on maps; acquires 3D mapping firm

Nokia still hasn’t found its way to a successful comeback in the smartphone market. But the company is hoping to get its tentacles into competitors’ phones through mapping applications, a move it hopes will help it improve its maps.

The company will release a maps app called Here in Apple’s App Store. It will be a free download for iOS and will release a toolkit for programmers to make Nokia-powered mapping apps for Android phones. And it is forming a partnership with Mozilla, the browser company, to develop location features for its new operating system, called Firefox OS.