MC Hammer is the official tourism spokesman for Oakland’s new marketing campaign

MC Hammer will support his hometown of Oakland, California, by acting as the city’s official tourism spokesman. The rapper is part of a new marketing campaign titled “Oakland. To Know it is To Love It,” which features the rapper espousing the positive changes that have occurred in Oakland over the past 25-years.

On the campaign’s official website, MC Hammer offers up six different areas for tourists to experience Oakland, including its unique neighborhoods, the city’s theaters, Lake Merritt, Jack London Square, the company’s sports teams and the digital community in the city.