Ten big data dilemmas that travel companies are working through

I’ve spent the last six months talking to business travel executives from across the spectrum- marketing, pricing, performance strategy, analytics, IT, CRM and more.

Despite the breadth of job roles, they all have one thing in common. Every single one of the professionals I spoke to is dealing with copious amounts of internal DATA. Data management and analytics tracking is a growing part of every travel business- from loyalty to marketing, from pricing to CRM, from performance strategy to business intelligence and forecasting.

In celebration of the rise and rise of data into our working lives, I have clustered together the ten biggest issues reported from major airlines, hotels, car hire firms, OTAs, destinations and tour operators working in this space