The ad, with archive clips from all six Bond actors through history, is spliced with shots of British cities and countryside…It concludes with VisitBritain’s ‘You’re invited’ strapline.
To support the ad, VisitBritain is partnering British Airways, Radisson Blu hotels, Aston Martin and Twentieth Century Fox..It will also run a series of promotions and competitions, while a dedicated ‘Agent UK‘ website will allow consumers to complete online missions around the UK.
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