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Airbnb buys DailyBooth to get hold of its mobile apps expertise

  • Skift Take
    Better mobile apps — especially on smartphones — combined with Airbnb’s relatively new Instant Book product brings users and landlords much closer to the last-minute booking options mobile travelers needs.

    … About 20 percent of Airbnb’s traffic comes from the iPhone, iPad, Android, and mobile web browsers, and it fully expects that traffic to skyrocket over the coming years, especially in international markets.

    Airbnb recently redesigned its website and iPhone app, but it also recognizes the need to continue improving the mobile experience and get on new platforms. With the talent wars heating up, many companies are finding that it’s easier to acquire talent than to hire it, Airbnb among them. To that end, Airbnb has acquired DailyBooth, in what is essentially an acqui-hire of CEO Brian Pokorny and key design and engineering talent behind the company’s DailyBooth and Batch apps.

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