Skift Take
New Orleans has yet to come up with a compelling, post-Katrina story to tell potential visitors. It’s up to Dentsu to come up with one that doesn’t use pity or Mardi Gras to bring in the crowds.
Dentsu America is the new agency for the New Orleans Tourism Marketing Corp., winning a piece of business that has been with local agency Peter Mayer Advertising since early 2001.
Dentsu America’s contract with NOTMC is for 2012-2013 and will be reviewed at the end of the first year. Spending in support of New Orleans’ efforts to woo visitors is nearly $10 million this year.
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