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Tourism

Tough Times Offer Asia Tourism Opportunity to Reassess

  • Skift Take
    The coronavirus ban has plunged Asia tourism into a challenging period, but the outlook needs not be bleak if industry players take the opportunity to reduce their reliance on a single market.

    The coronavirus crisis has sent Asia tourism into a tailspin. Not only have major airlines halted services to China, more countries are closing their doors entirely to travelers from China.

    Ripple effects of the coronavirus are now spreading across all business sectors, a reflection of the outsize influence China has on global trade and tourism. When Asia was ravaged by the severe acute respiratory syndrome (SARS) in 2003, the Chinese travel boom was just beginning and the risks of an over-reliance on China as a visitor source market had yet to become apparent.

    Fast forward to 2020, many tourism industry stakeholders in Asia have come to the realization that overexposure to China, or any other single market, is unhealthy. The coronavirus outbreak is just the latest, if not most painful, reminder for destinations to adopt a diverse market strategy, if they haven’t already done so.

    South Asia, meanwhile, has often been overshadowed as a travel destination and source market, amid the world’s rapt attention to China’s mighty rise on the global tourism scene in the past two decades.

    Just look to Sauraha, a village near Nepal’s Chitwan National Park. Turning its back on mass tourism practices, the village is currently transitioning from an elephant-back safari to an observation-only attraction, with the view that an elephant-friendly destination model will be more beneficial to business as well as social and environmental bottom lines in the longer run.

    Simply put, the latest crisis spells a perfect opportunity for Asia tourism players to keep calm and carry on good practices.

    — Xinyi Liang-Pholsena, Skift Asia Editor, xl@skift.com, @xinyi_pholsena

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    Virus Outbreak Leaves Asia Grappling With Tourism Fallout — and Growing Xenophobia: The coronavirus threat has given rise to a cloud of anti-Chinese discrimination. A virus outbreak is not an occasion for xenophobia or prejudice but a time for the tourism sector to work in solidarity to overcome the crisis. After all, viruses respect no borders or nationalities.

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    Asia Editor Xinyi Liang-Pholsena [xl@skift.com] curates the Skift Asia Weekly newsletter. Skift emails the newsletter every Wednesday.

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    Photo Credit: More travel suppliers in Asia are adopting sustainable practices to spread tourism benefits to remote communities. Adobe
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