Skift Video: How The Venetian Designs Personalized Experiences for Event Attendees

This sponsored content was created in collaboration with a Skift partner.

Earlier this year, we created the ‘City Within A City’ video series to uncover what meeting planners are doing to create immersive event environments at The Venetian in Las Vegas. 

Today’s meeting planners face a tricky balancing act. The demands of event attendees are rising, whether that’s more entertainment, more opportunities for networking, more opportunities for education, or more opportunities for unique experiences. But as events grow in size and scope to meet these demands, planners are facing another type of challenge: how do they continue to ensure that the event experience feels intimate and personalized to each attendee?

In response to these demands, a new kind of meeting space is emerging, one that offers organizers infinitely-adaptable spaces to satisfy the increasing demands of guests. The Venetian Las Vegas is a great example of this shift. In the video below, you’ll see how the venue offers a one-of-a-kind collection of resources that can help meeting planners create word-class events with endless opportunities for guests to personalize and customize their experience as they see fit.

“Properties like the [Venetian’s] Sands do an amazing job of looking after their clients,” said Carina Bauer, CEO of meeting and events organization IMEX America. “Whether it’s personalization, customization, or ‘festivalization,’ they’re really thinking about how to achieve the event’s objectives while still giving people that cool, fun, experience that they expect more and more.”

Watch the video below to see how a combination of non-traditional spaces, opportunities for guests to access world-class entertainment and experiences, and unexpected amenities like wellness services add up to something much bigger than the sum of their parts.

This video is part of a series; visit the interactive mini-site to watch all four videos.

This content was created collaboratively by The Venetian® and Skift’s branded content studio, SkiftX.