TUI Group is going through a period of considerable change. The merger of the two TUIs in 2014 combined a tour operating business with a portfolio of cruise ships and hotels, to create the world’s biggest tourism company.
This is allowing the group to grow, both in terms of the content it offers consumers and in its geographical reach.
“TUI is very well known and well trusted for sun and beach holidays—for this once-a-year family vacation—and we would like to expand this scope,” said Chief Marketing Officer Erik Friemuth during an on-stage interview at the inaugural Skift Forum Europe held in London in April.
TUI also plans to take the brand into new markets, firstly in Europe but then South America and Asia.
You can watch the full discussion below.
Read more coverage of Skift Forum Europe 2017.
At this year’s inaugural Skift Forum Europe in London, travel leaders from around the world gathered for a day of inspiration, information, and conversation on the future of travel.
Visit our Skift Global Forum site for more details about 2017 events, including our New York City event September 26-27.
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