For all of our trends roundups, go here.
>>Slowly, more brands are embracing Snapchat: Starwood’s Loyalty Program Is Experimenting on Snapchat
>>Better technology tools from travel management companies can help correct this: There’s a Safety Gap Separating Female and Male Business Travelers
>>Everyone in travel and hospitality seems to be jumping onto the virtual reality bandwagon: Best Western Goes All In on Its Virtual Reality Marketing Move
>>Drones have the potential to create jaw-dropping travel video: The Travel Industry’s Drone Dilemma – Digital Marketing News This Week
>>Loyalty isn’t necessarily a dying breed among millennials if brands know how to make it appealing: 4 Charts Showing Millennials’ Thoughts on Loyalty and Direct Booking
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