This sponsored content was created in collaboration with a Skift partner.
Today we are launching the FREE report, What’s Next in Mobile: Messaging Strategies for Travel Brands in a Post-App Economy, brought to you in partnership with Checkmate!
Download the Report, Free!
Today’s messaging platforms provide an appealing alternative to native apps, welcoming in a new framework for how the travel industry reaches its customers. Smart marketers are adapting to this change, ringing in a new era of better customer service and streamlined operations. Welcome to the Post-App Economy.
The report examines:
- The rise of messaging platforms like SMS, WhatsApp, WeChat and Facebook Messenger as the dominant form of traveler communication.
- Strategies for travel brands to hone their conversational, one-to-one marketing skills.
- How to best implement messaging technology and streamline operations.
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