How Earned Content Is Transforming the Travel Industry

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This is an excerpt from Olapic’s FREE Strategy Guide, How Earned Content Is Transforming the Travel Industry.
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The power of visual user-generated content (UGC), or earned content, as an indispensable marketing tool is growing by the day—and the travel industry, which now generates a whopping 10% of the world’s GDP, has arguably more to gain from the visual earned content revolution than perhaps any other industry.

Evolving social trends are favoring a major travel-selfie revolution. Already, 72% of consumers post photos on a social network while on vacation, and 76% post them after they return—this within a context where Instagram’s 400 million active users post 80 million photos per day, and 350 million photos are uploaded daily to Facebook.

By harnessing user-generated photos, the most authentic, compelling, and affordable brand assets available today on their own websites, hotels and other travel brands can dynamically showcase the overwhelmingly positive experiential and emotional elements that define the travel experience, and keep visitors there to book. In doing so, they’ll both dramatically reduce the staggering costs of producing lackluster stock content and engage new customers while building their bottom line.

In this guide, marketers can expect to learn how to:

• Encourage loyal travelers to create high-quality visual earned content on behalf of their brands
• Activate earned content as the connective tissue between all other marketing initiatives (both on-and-off-line)
• Utilize earned content to create authentic marketing experiences at scale.
• Measure the impact of earned content to increase bookings and traveler engagement

Brands like Marriott, Hyatt, and Norwegian Air are already tapping the power of their travelers and realizing success through earned content initiatives. To achieve the same results, download Olapic’s free strategy guide, “How Earned Content is Transforming the Travel Industry”.
Download the Report, Free!

This post is brought to you in sponsorship with our partner, Olapic.