For all of our trends roundups, go here.
>>This shows why Priceline remains on top despite all of Expedia’s acquisitions: Expedia Brands Dominate TV Ad Spending by Travel Booking Sites in 2015
>>If companies want their employees to comply with travel policies, they should make it as easy as possible to do so: Survey: Business Travelers Are All Over the Place When it Comes to Booking
>>Risk-taking innovation in the corporate travel space is hard to find: What Corporate Travel CEOs Are Saying About the Sharing Economy
>>When Apple Pay is used wisely, it sure does work for travelers: What Cities Can Learn From Travelers Using Apple Pay on London’s Tube
>>This all should make for an interesting 2016: Travel Booking Site Mergers and Acquisitions in 2015: Expedia’s Big Year
>>Marriott is a great case study on whether large legacy travel brands can reinvent themselves through storytelling: Skift Podcast: Reinventing Travel Brands Through Modern Storytelling
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