Video: Innovation Is Essential, Even When It Fails Says Virgin Atlantic’s CEO

Virgin Atlantic CEO Craig Kreeger was the first speaker on the second day of Skift Global Forum in Brooklyn October 15.

In an interview before he spoke, Kreeger discussed Virgin’s continuous attempts at innovation and how some things work, and others — like Google Glass and Sony smartwatches — don’t.

Above is a portion of his conversation with CNBC anchor Simon Hobbs, who broadcast live from the event. As the exclusive broadcast partner of the Forum, CNBC aired segments live from the two-day conference for broadcast on Squawk Alley and Squawk on the Street.

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