Upcoming Skift Forum Talk: Virtuoso’s CEO on Why Right Kind of Travel Agent Survived

We are starting a new series of posts highlighting the speakers and their talks for the upcoming Skift Global Forum 2015 — Oct 14-15 in New York City — the biggest creative business forum in travel.

Virtuoso, the luxury travel agency, has built a global network of travel advisors who leverage their expert network and unique data to deliver the best advice to the best travelers, those that want to counter commoditization trends of price, speed and scale with bespoke, immersive and authentic experience.

You will hear from charismatic founder and CEO Matthew Upchurch on the unlikely story on how Virtuoso not just survived, but thrived and primed to build for whatever the future brings.

Matthew is a travel industry visionary with a lifetime of experience in numerous sectors of the field; he has led Virtuoso to become the top luxury travel network in the world. Matthew was named to the American Society of Travel Agents Hall of Fame in 2004 and the Cruise Lines International Association Hall of Fame in 2010, and has served as the chairman of the Travel Institute.

You Will Learn:

• What data tells us about the true travel habits of millennials
• How to counter travel service commoditization with high touch services
• How domain expert travel advisors use data to curate and match the most unique experiences to the most expert travelers.

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