I'm Going to Disneyland 2015: Patriots Headed to California

Skift Take

When you wish upon a star, as the ad says, you’ll go down in short-term history as a champion.

— Jason Clampet, Skift

Super Bowl XLIX ended the way most other competitions between the AFC and the NFC have: With one winner promising to head to Orlando, FL or Anaheim, CA.

This year’s pitchmen were Julian Edelman and Malcolm Butler, who made the boast after the Patriots beat the Seahawks with the score of 28-24. The Disney Parks advertisement joined ones from Carnival, Tourism Ecuador, Priceline, and United’s mileage program as the only travel ads during the annual competition.

It’s not only the most long-standing travel ad in circulation, it’s one of the most iconic ad campaigns ever.

New York Giants quarterback Phil Simms was in the first “I’m Going to Disney World!” Super Bowl advertisement, back in 1987.

A Disney representative said that the company doesn’t do interviews about the campaign.

We’ve collected another 15 of the remaining 24 advertisements below, starting with the Seattle Seahawks’ defender Malcolm Smith making the boast with a scream.

2014

MVP Malcolm Smith of the Seattle Seahawks in the 2014 announcement.