Skift

Media and PR

The 5 International Airports Making Friends the Fastest on Facebook

  • Skift Take
    The battle for ‘likes’ by airports is about improving experiences of guests who are already planning to transit, not in the middle of the booking process.

    Although Singapore Changi Airport is the most liked airport on Facebook, it can’t rest on its laurels on the social network: Dubai International is making friends more than 50% faster.

    And while travel brands and advertisers are disappointed by the withering of organic reach on Facebook, the site remains one of the more effective ways for airports to be heard above the noise. Both Dubai and Los Angeles Airports (LAX) are undergoing major renovations, and both are vigilant about communicating the changes and updates with their audience via Facebook.

    There is no doubt that keeping passengers well-informed goes a long way, but Dubai’s Earth Hour campaign in the month of March skyrocketed their page likes past Los Angeles’ user generated photo contest for #LAXPhotoWeek in March and Singapore Changi Airport’s #SocialMediaMonth campaign.

    British celebrities, throwbacks and celebration of airport staff are amongst the reliable content that is helping London Heathrow (LHR) grow their Facebook audience steadily. Seoul Incheon (ICN) hosts regular Korean art and culture events is contributing to modest and upward healthy page likes.

    Here’s a look at the airport’s follower growth over the last 60 days.

    Learn More on SkiftIQ

    1. Dubai International Airport (DXB) Facebook Follower Growth:

    2. Los Angeles International Airport (LAX) Facebook Follower Growth:

    3. Singapore Changi Airport (SIN) Facebook Follower Growth:

    4. Seoul Incheon International Airport (ICN) Facebook Follower Growth:

    5. London Heathrow Airport (LHR) on Facebook:

    Learn More on SkiftIQ

    Most Liked Airports on Facebook

    Name Skift Score Facebook Likes
    Changi Airport Singapore 701 368,289
    Schiphol Amsterdam Airport 660 258,830
    Los Angeles International Airport 719 231,962
    Frankfurt Airport 641 202,054
    Dubai International Airport 332 196,792
    Photo Credit: United Arab Emirates T3 designed by architect Paul Andreu. Dubai International
    Subscribe Now

    Already a member?

    Already a member?

    Subscribe to Skift Pro to get unlimited access to stories like these

    Subscribe Now

    Already a member?

    Exit mobile version