Connecticut Tourism pairs its outdoors with its history, nightlife and cuisine in a new summer ad campaign launched this month.
The campaign is a continuation of the state’s “still revolutionary” marketing initiative that aims to position the state as a destination that offers a lot without too much planning.
Half of the $3.4 million campaign, which runs from May to August, is dedicated to digital banner ads, 35 percent to TV commercials, and 15 percent to outdoor billboards. The campaign targets high-income active travelers in nearby drive markets including New York; Providence, Rhode Island; and western Massachusetts.
“Being still revolutionary means your getaway includes something you didn’t know you could get here. This campaign shows those who are looking for a multi-layered travel experience that Connecticut is the place for them,” says Kip Bergstrom, deputy commissioner of the Department of Economic and Community Development in a statement.
The year following the campaign’s launch in May 2012 resulted in 270,000 additional visits and an extra $161 million in visitor spend, Governor Dannel Malloy has said, highlighting another reason why Connecticut Tourism has chosen to build on the campaign.
The 2014 campaign was created as a partnership between a local Connecticut marketing agency Adams & Knights and MMGY Global.
The summer TV commercials are included in the video below:
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