Foursquare Needs To Open Up Its New Local Advertising Platform To Make It Work

Foursquare finally rolled out a self-service advertising product after years of hesitant experimentation with ways of making money.

The new ads display suggestions for local businesses when users search within Foursquare’s mobile app, in a format similar to the search results it already displays. Businesses will pay per action—saving an ad for later use, sharing it with a friend or checking in at the venue—with a minimum bid of $1.