About one-third of U.S. households now own a tablet

For the first time, a third (34%) of American adults ages 18 and older own a tablet computer like an iPad, Samsung Galaxy Tab, Google Nexus, or Kindle Fire—almost twice as many as the 18% who owned a tablet a year ago.

Demographic groups most likely to own tablets include:

• Those living in households earning at least $75,000 per year (56%), compared with lower income brackets
• Adults ages 35-44 (49%), compared with younger and older adults
• College graduates (49%), compared with adults with lower levels of education