UK-based startup Love Home Swap mixes rentals into its swap services

Love Home Swap, a U.K.-based startup that appeals to homeowners that want to trade their places, is getting into proper rentals.

The company, which launched about a year and a half ago, was operating on a member subscription model. People would pay to get access to a network of homeowners that were open to swapping residences across 150 different countries, plus a travel team, personal concierge and travel guides.

Now the company, which just raised $1.3 million from MMC Ventures, is offering rentals along with swaps. Swaps are, of course, free to members. With rentals, Love Home Swap will take a 12 percent service fee On the hosting side, the company will take a 3 percent service fee.