Expedia’s smart luggage tag campaign has an even smarter media placement

Early in the year we alerted you to a very creative print campaign from Expedia UK that we dubbed as our early 2013 pick for campaign of the year. These series of ads, nine of them in total, were puns on the global airport IATA codes and punchlines through passport stamps, all of them on various baggage tags.

This campaign, created by O&M London, proved to be very popular among our readers, but turns out it didn’t stop there. The media planning agency on the account, PHD UK, also did a very clever job of placing these ads in very contextual print and outdoor media, which we think should also win an award of some sort for this execution.

Examples of the placement come from the blog of PHD UK