Qantas has dumped its 40-year partnership with the Federal Government’s tourism body, claiming its boss Geoff Dixon is deliberately trying to sabotage the airline.
The national carrier has suspended a $50 million marketing deal with Tourism Australia, claiming its chairman Mr Dixon, a former Qantas chief executive, was “agitating” behind the scenes to remove the current Qantas management.
Qantas has formally suspended its relationship and will redirect its significant marketing budget, which helps the Government market Australia overseas, to state-based tourism bodies.
Subscribe to Skift Pro to get unlimited access to stories like these
{{monthly_count}} of {{monthly_limit}} Free Stories Read
Subscribe NowAlready a member? Sign in here
Subscribe to Skift Pro to get unlimited access to stories like these
Your story count resets on {{monthly_reset}}
Already a member? Sign in here
Subscribe to Skift Pro to get unlimited access to stories like these
Already a member? Sign in here