Skift Take
Skeptics are nothing new for AirAsia. So when it announced it was going to become more than just an airline but a superapp, executives ignored the critics. Karen Chan makes her case on why this strategy makes perfect sense.
AirAsia.com CEO Karen Chan talks about the transformation from an airline to a digital lifestyle company, including selling zucchini and other duty-free home deliveries in a discussion with Executive Editor Dennis Schaal during Skift Forum Asia. How can this possibly succeed? Chan chose to quote her personal trainer: āEvery winner starts as a beginner.ā Please read a related writeup here.
Watch the video of discussion in its entirety, below.
Photo Credit: AirAsia.com CEO Karen Chan speaking at Skift Forum Asia 2020. Skift
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