For all of our trends roundups, go here.
>>Shatner, who smashed a guitar during one shoot, was highly talented and broke new ground for an emerging brand: A Supermodel, a Tiny Dog and How Priceline Turned William Shatner Into a Legendary Pitchman
>>Though bots can’t think like a human (yet), they certainly offer a way for consumers to have a conversation that wasn’t possible before: Travel Bots on Messaging Platforms Are the Trend Now
>>Not everyone who drafted business plans, wrote the code, made sales calls, or forged partnerships in the early days of online travel garnered glitzy headlines: Oral History of Online Travel: Two Unsung Pioneers Who Shaped the Future
>>Thanks to the growing influence of technology, a dramatic shift is now underway in how hotel owners think about their job responsibilities: New Skift Trends Report: The Strategic Guide to a Modern Hotel Technology Stack
>>Will it be the hotel chains or online travel agencies that gain the upper hand? Travel Budgets Have Peaked as Share of Consumer Wallet, Growth to Cool Down
>>Buying TripAdvisor would be a very large — albeit relatively cheap — acquisition given its current stock price: TripAdvisor Is a Smart Acquisition for Someone Right Now
>>Does a dramatic reduction in outbound traffic from online travel agency sites mean they are getting stickier? TripAdvisor’s Instant Booking Push May Signal Larger Trend in Booking Behavior
>>Even if the Rio Olympics isn’t going as planned, sports tourism spending is big business: The Impact of Sports Tourism – Digital Marketing News This Week
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