For all of our trends roundups, go here.
>>TV advertising is an ever-more-essential part of major brands’ advertising mix: Airlines Lead Travel Advertising on TV, But Cruise Lines Are Growing Fast
>>Business travelers in the U.S. are now taking more rides in Ubers than rental cars: 4 Charts Showing How Uber and Airbnb Are Surging in Business Travel
>>Rate parity and most-favored nation provisions are slowly fading: First Look at the Exclusive Rates Hilton Wrested From Expedia
>>The IMEX startup competition clearly needs a bigger forum: The Rise of Event Technology Startups in 2016
>>Alice is Expedia’s latest foray into hotel technology: Expedia Leads $9.5 Million Investment in Hotel Platform Alice
>>There will be a lot of angry travelers if Marriott chooses to eliminate Starwood’s loyalty program: American Express Execs Wait to Find out Fate of Starwood’s Loyalty Program Like Everyone Else
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