For all of our trends roundups, go here.
>>Expedia provided plenty of moments that mattered this year, here’s one: Expedia Ate Its Longtime Rivals – 25 Moments in 2015
>>The new cryptic brand messaging in Google Hotel Ads is a quest for identity and differentiation: Travel Brand Messaging on Google in 50 Characters or Less
>>Now the student travel agencies want in on this year’s merger mania as well: Flight Centre Offers to Acquire Student Universe for $28 Million
>>Millennial travel habits tell us as much about broader, changing trends as they do the preferences of just one age demographic: What Millennial Travel Professionals Envision for the Future of Travel
>>Introducing employee technology on devices with household names helps with implementing change faster and more efficiently: 3 Hoteliers on the New Technology They’ll Give Employees in 2016
>>Focus on specific behaviors rather than generalizing the group based on their age: Debunking Myths About Millennial Travelers in Digital Marketing This Week
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