4 Digital Trends We’re Tracking at Skift This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>>Airlines haven’t given Apple Pay much love so far:  Only Two Airlines Have Embraced Apple Pay a Year After Its Roll-Out

>>Expedia intends to improve customers’ abilities to compare airfares from airline to airline: Expedia Investing Millions to Better Sell Airline Tickets

>>Successful brands have embraced social care, not just to solve problems, but to elevate the travel experience: New Trends Report: Social Media Customer Service Strategies for Travel Brands

>>A startup is only as good as the real-world use case it’s trying to address Startup Stories Series: Do Accelerators Really Help Travel Startups?