For all of our trends roundups, go here.
>> Companies about to be acquired usually put up a better front: Expedia Can’t Be Happy as Orbitz Worldwide Limps Toward the Finish Line
>> Hennessy’s talk will lay out why it really matters and why it should be kept at the heart of what a business seeks to do: Skift Global Forum 2015: Priceline.com CEO on Why Conversions Are the Only Online Travel Metric
>> Technology has revolutionizing the vacation rental at a multitude of touch-points: The Vacation Rental Marketing Edge of the Big Booking Sites
>> TripAdvisor has some Airbnb envy: Will TripAdvisor Be the Next Airbnb? It Seems to Be Trying
>> Find out the buzzwords popping up all over TripAdvisor reviews: Skift Global Forum 2015: The Science and Art of Online User Reviews
>> Google’s smiling: 4 Charts That Show the Growth of Mobile Search by Leisure Travelers
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