United Strikes Deal With Cowshed Spa for Better Airborne Amenities

United has introduced its latest amenity kit this year, featuring all-natural Cowshed beauty products. To celebrate, the airline is offering its MileagePlus members a chance to bid on a rejuvenating getaway.

The airline’s latest beauty upgrades feature products from the premium English skin care products range owned by Soho House & Company, which operates boutique luxury spa residences around the world.

Starting this fall, United’s loyalty program members can bid to win an escape to Soho House’s Babington House in Somerset, UK. A separate auction will follow for a stay at Soho Beach House, Miami. Both locations offer the Soho House & Company’s signature Cowshed spa treatments and luxuriating amenities.

United Global First and United Business First passengers on long-haul international flights to and from the U.S. will find new earth-tone amenity kits onboard containing Cowshed’s moisturizing hand cream, Lippy Cow Natural Lip Balm and Chamomile Refreshing Towelettes.

Global First kits also have Cowshed’s Quinoa Hydrating Daily Moisturizer and Jasmine Toning Eye Balm, along with the traditional amenity kit staples: signature socks and eye masks, ear plugs, tissues, toothbrush, toothpaste and dental floss.

The airline will also offer Cowshed products in its premium cabin lavatories, including Cowshed Chamomile Refreshing Toner and Lavender Gentle Cleanser.

At United’s Clubs and Lounges in Chicago, New York/Newark, Houston, Hong Kong, London and Tokyo. Visitor’s to United’s Arrival’s Lounge in San Francisco passengers can lather up their locks with Cowshed’s Cowlick Gentle Shampoo and Saucy Cow Softening Conditioner. They can refresh with Knackered Cow Relaxing Bath & Shower Gel and Knackered Cow Relaxing Body Lotion. The airline will also feature Cowshed’s freshening hand wash and moisturizing hand cream at these lounges.

United has recently made a number of passenger experience enhancements, including revamped airport terminals, a new food menu for its clubs, and upgraded food and beverage choices in-flight with fresh food menu items developed in collaboration with the Trotter Project.

The airline introduced commemorative amenity tins and PGA Tour-themed amenity kits earlier this year.