6 Digital Trends We’re Tracking At Skift This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here

>> Skift’s new Instagram trend report shows how things are getting visual: The Increasing Importance of Instagram in Travel Marketing

>> Apple Pay brought NFC technology back into the big picture: How Apple and NFC Just Made Flying and Paying at Airports Easier and Faster

>> Marriott and Starwood among most innovative hotels: Priceline, Marriott and Starwood Ranked as Innovative Companies by Forbes

>> OTAs are winning with last-minute hotel bookers: Why Hotels are Losing Last-Minute Battle to Booking Sites

>> The new iPhone and Apple Watch have cool features to offer travelers: What Apple’s New Products Mean for Travelers and Travel Brands

>> Twitter began piloting the “Buy” button this week: What Buying Airline Tickets Through Twitter Will Look Like