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Trendy travel buzzwords for your next mancation or floatel stay

  • Skift Take
    Staycations grew out of economic crisis, but “spafaris” seem to be an eggregious marketing stretch. At any rate, it’s a jungle out there.

    As a boating holiday specialist comes up with a grating new buzzword – flocation – we round-up some other awful examples.

    This week Lateboat.com, a boating holiday specialist, unveiled the latest in a long line of irritating travel buzzwords.

    According to a report in Travelmole, the travel industry publication, the firm is now calling on Britons to embark on a “flocation” – a domestic break, or “staycation”, but on water.

    “I think staycations are great, in theory, but in practice I’ve found that you don’t really get away from it all – and if you want to see more than one place, it’s endless packing and unpacking,” said Dan Lockyer CEO of Lateboat.com. “With ‘staycations’ on the increase, I don’t believe heading for the beaches will be a relaxing option this year. Perhaps a more relaxing option is a flocation?”

    The phrase “staycation” entered the British language in 2009, when the global financial crisis and the weak pound made overseas holidays less affordable. PR firms and tourist boards have since come up with dozens of alternatives. Here are few examples:

    Neighcation – horse-riding holiday

    Daycation – a one-day holiday (surely day out or day trip would suffice?)

    Weighcation – dieting holiday

    Gaycation – for gay, lesbian or bisexual holidaymakers

    Mancation – think paintballing, tequila tasting and tickets to the F1

    Traincation – rail holidays

    Spacation – spas in Britain

    Dogcation – holidays with Fido

    Momcation – er…

    And marketing wags have extended their rebranding skills beyond words with the suffix “cation”. Here are some others:

    Floatel – a hotel on water

    Voluntourism – combining a holiday with charity work

    Glamping – roughing it with little Hugo in a teepee

    Babymoon – a holiday when your ready to pop

    Wellness – just an awful word

    Intuitive medical – this will be replacing “wellness” soon, we’re told

    Spafari – safaris combined with “wellness”

    Doga – yoga with Fido

    Cinetourism – visiting a destination associated with a film. A slum tour of Mumbai, for example, or “Hobbiton”, in New Zealand

    Jetiquette – how to behave on a flight

    Flightseeing – viewing an attraction, the Grand Canyon, for example, from an aircraft

    Digital detox – a holiday without your mobile, tablet or laptop

    Twixmas – a short break between Christmas and New Year

    Brokepacking – backpacking on a budget (wasn’t that the point of backpacking?)

    Have you heard worse examples? Leave your comments below.

    Photo Credit: One person's glamping adventure is another's outing in a souped-up tent. This glamour tent is part of the 'glamping' experience at Ventura Ranch in Santa Paula, California. Brian van der Brug / Los Angeles Times
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