Skift Take
Many eyes have turned to watch Brazil develop into a global host, but major hotel brands are focused on another BRIC country that will soon need adequate accommodations for the world’s sporting community.
With multinational hotel companies gearing up for the 2014 Winter Olympic Games and 2018 FIFA World Cup, as well as trying to cash in on rising domestic business and leisure travel, they face the Olympian task of beating both the clock and the competition to deliver new properties.
In a sign of that pressure, executives from Starwood Hotels and Resorts just announced that they will open a hotel in Sochi ahead of the Olympics in February 2014.
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