Hotels promise travelers they’ll offer the best rates on their branded websites and mobile apps. But new data suggests that the rate guarantees often ring hollow. Price-comparison services like Google, Trivago, Kayak, Skyscanner, and TripAdvisor often refer consumers to reseller companies offering rates discounted below what the hotels themselves are offering. How often? One out … Continue reading Hotels Struggle to Stop Resellers From Undercutting Their Rates