Booking Holdings is making some significant moves with its Priceline brand. The company has launched new branding for the online travel agent, changed its name from Priceline.com to Priceline, and officially updated its logo and other marketing collateral. William Shatner, the group’s spokesman, was out en force sharing the changes. The group is also ratcheting up … Continue reading Priceline Deal Means Closer Ties to Points International