Social Media Advertising and 4 Other Digital Trends This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

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>>With VR, it looks like travel companies are making all the same mistakes they made with blogs and online video again: The 10 Best Travel Experiences Right Now Using Virtual Reality

>>Travel photos and videos have to be compelling and engaging if brands have any hopes of getting bookings and that’s where these startups come in: 5 New Travel Startups Taking Photos and Videos to New Heights

>>Many brands’ social media channels push safe shots of familiar destinations: Travel Brands Play It Safe on Social With Popular Attractions, Not Local Experiences

>>With the threat of direct booking, the constant spending by traditional online travel agencies, and the move to mobile, metasearch has been forced to rethink its role in the booking funnel: The Future of Travel Metasearch — Digital Marketing News This Week

>>Travelers should settle in to see lot more advertising from travel brands on social media than they probably already do. That’s not necessarily a bad thing provided the ads aren’t stoic and connect with content marketing plans both on and off social: Travel Brands Are Spending More to Advertise on Social Media