For all of our trends roundups, go here.
>>American has gone more high-end with its new advertising campaign: American Airlines’ New Ad Campaign Wants to Humanize the Airline
>>Although you may be stuck in the middle seat — hey, look — there’s free in-flight entertainment: Upgrades Disappear as Airlines Make Smaller Improvements — Skift Business Traveler
>>Delta is once more doubling down in its campaign to woo Seattle customers: In the Battle for Seattle Flyers, Delta Is Practically Giving Away Elite Status
>>Scott Kirby, known for his strong financial acumen, could be the savior United’s investors have been seeking: United Poaches American Airlines President Scott Kirby
>>The U.S. government has had nearly 15 years to figure out how to fund and staff the TSA. It’s still failing: New York and Los Angeles Airport Scares Highlight TSA’s Failures
>>Munoz still has the goodwill of industry observers, but he’s going to need to make an impact on consumer-friendly metrics like on-time arrivals as well as market-friendly ones like earnings: United CEO on First Year in Charge: ‘We Need to Treat People Better’
>>Allegiant Air knows less about its most loyal customers than it would like. Its new co-branded credit card could help change that. But will anyone apply for it? Allegiant Air Banking on New Credit Card Deal to Reveal More About Its Flyers
>>We’ve entered a new phase of airline leadership this year with new CEOs at Delta and United and American’s upstart Doug Parker in the senior role: American Air’s Former President Has Excellent Timing — Skift Business Traveler
>>How the UK extricates itself from this will be just one area to keep an eye on in the coming negotiations: Ryanair Boss Explains Just Why Brexit Will Be So Difficult
>>Airlines prefer not to take risks with most of their senior hires, which makes sense, because the industry is more complicated than most: United’s New President Shows Why Airlines Hire Insiders as Senior Executives
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