Booking.com’s Loyalty Program Burden and 5 Other Digital Trends This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>>All companies want repeat, loyal customers: Booking.com Sees Loyalty Programs as a Burden, Not an Opportunity

>>Travel managers need to know where travelers are and what they’re spending: Traxo’s CEO on the Real-Time Data That Could Redefine Corporate Travel

>>Politics aside, they both want to be “yuge:” Expedia and Marriott Know That Small Is Definitely Not Beautiful

>>Trivago’s TV ads are a key element of its growth and success: Trivago’s TV Advertising Secrets Go Way Beyond A Scruffy-Looking Actor

>>Most travel brands have so far shied away from Snapchat for all the right reasons: Hilton’s Snapchat Test and More Digital Marketing News This Week

>>The road to venture funding in Southeast Asia goes through Singapore: Singapore Travel Startups Have Advantages and Challenges That Come With the Territory