For all of our trends roundups, go here.
>>The hotel industry is looking for ways to grow and meet consumer demands: Starwood Is Expanding Its Select-Service Footprint in New York
>>How long will InterContinental Hotels Group and Hilton Worldwide continue to be conscientious objectors?: Starwood Joins New Sibling Marriott in TripAdvisor Instant Booking
>>Hilton’s latest new brand is bringing all of the next generation hospitality trends to one cost-effective platform: Hilton Looks to Price and Design to Lure Millennials to Its New Tru Brand
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