6 Digital Trends We’re Tracking at Skift This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>>All of this week’s top digital marketing news, summed up in one place: This Week in Digital Travel Marketing: Era of the Selfie Stick, Personalization Problems and More

>>The big booking sites are all making moves to give hoteliers executable intelligence about the market and other business-to-business services: Expedia Pushes Further Into Hotel Services With Mobile App for Hoteliers

>>Is there a correlation between the birth of widespread Internet adoption and Americans being too afraid to use all of their paid time off?: How Americans’ Vacation Time Fell Victim to the Internet, Mobile and Corporate Culture

>>After lots of experimentation, Google realized it didn’t need a hotel metasearch site:  Google Accelerates Moves to Become Leading Hotel-Booking Player

>>The potential increased popularity of ad-blocking software doesn’t spell doomsday for travel media sites: Ad Blockers Could Be Travel Media’s Next Crisis

>>What makes these videos stand out is how they connect with the viewer on an emotional level: The World’s Best Travel Videos of 2015 Emphasize Place and Emotion