6 Tourism Trends We’re Tracking at Skift This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top tourism trends.

For all of our trends roundups, go here.

>>Tourism Ireland’s region-specific campaigns are more comprehensive, and according to the data, more successful than most: Ireland’s Next Tourism Campaign Taps Into Mythical Legend and Lore

>>As river cruise lines build more ships, they need to reach more appropriate prospective customers:  The Advertising Battle to Fill River Cruise Ships in Europe

>>The Chinese will still keep traveling, though: China’s Market Crisis Causes Lower Bookings for U.S. and European Destinations

>>U.S. travel agents have seen fewer changes this year with international destination bookings: 5 Charts Showing What U.S. Travel Agents Think About 2015 Bookings

>>Travel agencies are working to offer more bespoke experiences for their clients: What Travel Agents Say Leisure Travelers Want Right Now

>>DMO executives refer to this knowledge base as their city’s intellectual software: Intellectual Capital Is the New Draw for Smart Meetings Destinations