7 Digital Trends We’re Tracking at Skift This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.
For all of our trends roundups, go here.

>> Google’s sheer reach gives it an advantage:  Google Tries to Remove Mobile Friction With Instant Booking Push

>> Africabookings focuses on a neglected space in a huge market: Startup Stories Series: Building a Booking Startup in Southern Africa

>> Snapchat’s stories entice Millennials to see what locals experience: What Snapchat’s Stories Mean to Millennials and Travel Brands

>> No one — not even TripAdvisor — argues that all its user reviews are legitimate: TripAdvisor Wins in Italy as Court Rejects Hotels’ Fake Reviews Complaints

>> Avenues to reach travelers via search marketing are moving toward a future that brands can’t afford to bypass or ignore: New Trends Report: Search Marketing for Travel Brands

>> Don’t write off the online travel agencies just yet- they still hold a lot of the cards: FAQ on New Rules for European Hotel Rates: How Booking Sites Could Feel Pain

>> Just wait until Google integrates flights and hotels. That’s coming too: And Then the Earth Shook: Google Enters Travel Booking