4 Digital Trends We’re Tracking at Skift This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>> Measuring the efficacy of sponsored influencers visual content is harder but worth the effort: Skift Global Forum 2015: Beautiful Destinations Founder on Visual Marketing Innovations

>> Expansion beyond a travel company’s home market is always a challenge: Hipmunk Turns to Skyscanner to Fill Its Global Airline Gaps

>> The Priceline Group now seems to be content to take minority stakes: Battle for Latin America Booking Heats Up as Priceline Invests $60 Million in Hotel Urbano

>> Some suggest there are too many airline and airport apps: KLM’s New App Wants to Know You Better Than You Know Yourself