3 Digital Trends We’re Tracking at Skift This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>>The reality is there isn’t a metric that ties influencers trips to visits but destinations still love them:  5 Smart Tourism Boards on Their Favorite Instagram Influencers

>> The results may surprise you:  Skift Survey: Younger Millennials Use Uber-Type Apps More Than Older Millennials

>> Which ads get credit, and how much, toward the last click?: The Great Travel-Marketing Whodunit Is Attributing Credit for the Last Click