4 Digital Trends We’re Tracking at Skift This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>> Metasearch companies now offer bookings right within their apps: The Rise of Ubiquitous Booking: Megatrend for 2015

>> Little by little the playing field continues to shrink as Expedia and Priceline continue to gobble up other booking sites: What Happens to the Travelocity Brand Under Expedia Ownership?

>> The FCC couldn’t have more forcefully rejected the hotel industry’s efforts to block Wi-Fi hotspots at meetings, conventions or anywhere else: FCC Rules Hotel Wi-Fi Blocking Is Illegal and Subject to Penalties

>> E-mail marketers are steering the industry’s course toward more reliable conversions, more of the time: New Trends Report: The State of E-Mail Marketing in the Travel Industry