France Lives Up To Its Colonial Ties With Africa, Through Tourism

• France was the top long-haul source market for Africa in 2009 and was particularly dominant in West Africa.The most popular sub-Saharan destinations for French tourists are Mauritius and Senegal. France is also the top market for Madagascar, Mali, and the Seychelles.
• UK has long-standing links to Kenya, South Africa, and The Gambia; it is also the number one source market in Tanzania and Zambia. Emerging UK destinations are Cape Verde, Mozambique, Namibia, Uganda, and Zambia.
• U.S. is the top source market for Ethiopia, Ghana, Rwanda, Uganda, and Zimbabwe, with South Africa receiving the most U.S. tourists.
• Emerging source markets for the region include Australia, Brazil, China, Italy, Russia, and Spain.

On the long haul air routes into the continent, a similar story plays out, though the rising Gulf airlines are changing that rapidly. Long-haul connections are dominated by a small number of foreign carriers, such as Air France, British Airways, Brussels Airlines, Emirates, KLM, SWISS, and Virgin. Airline routings are strongly connected to former colonial interests and to countries with a common language. British Airways and Virgin dominate routes to Ghana, Kenya, Nigeria, and South Africa. Air France dominates routes to Madagascar, Mali, Mauritania, and Senegal.

The chart below shows the routes into the continent: